Structured training and nutrition programs for losing fat or building muscle. Every workout, every meal target and every week is planned for you.
No random workouts and no crash diets. Just a clear, proven system you can follow from day one.
Progressive overload built into every week so you keep getting stronger instead of stalling.
Your calorie and protein targets worked out for you, plus easy meals you'll actually enjoy.
Every program comes in a full-gym version and a dumbbell-and-bodyweight home version.
Weekly trackers for your lifts, bodyweight and measurements, so you can see the change.
Everything is planned for you: every workout, every set and rep, your calories and protein, and exactly when to check in. Here's what happens from the moment you join.
Pick Weight Loss to burn fat and get lean, Muscle Gain to build size and strength, or the Total Transformation bundle to do both in a 24-week plan. Not sure which one? Ask Coach Cam AI (bottom right) or DM me.
Pay securely through Stripe and you're taken straight to your program download. Save the PDF to your phone so it's always with you at the gym, even without signal.
Spend 5 minutes with the built-in calculator to get your own daily calories, protein, carbs and fat. Hate tracking? Use the plate method and hand-portion guides instead. Then pick from 31 recipes, each with a picture of the finished meal.
Three 4-week phases with every set, rep and rest period written out for you. The exercise library shows which muscles each move works, how to do it step by step, the mistakes to avoid and a demo video link.
Weigh in weekly and adjust using the simple check-in rules. Every 4 weeks, take front, side and back photos and email them to me. I love seeing your progress, and it keeps you accountable.
Set your numbers, take "before" photos and measurements, and log your starting lifts.
Lifts feel natural and habits are locked in. First photo check-in, then Phase 2 begins.
Volume peaks and you can see the changes. Second check-in, then the final phase.
Final photos and measurements. Compare them with week 0 and send them over.
Show up for these and the results take care of themselves.
One-time payment, lifetime access, and free updates whenever the programs improve.
Fully personalised training, nutrition and weekly check-ins with me. Spaces will be limited.
Most people call me Cam. I first walked into a gym in middle school, and I was hooked as soon as I started seeing progress. Every extra rep, every bit of weight added to the bar and every change in the mirror made me want to keep going.
Four years later, training is a big part of who I am. I've learned what actually builds muscle and burns fat: progressive overload, enough protein and showing up consistently. Your workouts don't need to be complicated. They need to be planned.
I created Built by Cam to give you that plan, so you can skip the guesswork and enjoy the same progress that got me hooked.
Built by Cam is just getting started. Join now, and your transformation could be the one that inspires the next person.
Pick your goal and start training. You'll get the same system I use myself.
Email your progress pics to camcampbell2006@gmail.com every 4 weeks, and tag @builtbycam__ in your workouts. I'll be cheering you on.
With your permission, the best transformations get featured on the page and on this website.
The scale only tells part of the story. Photos show the changes you can't see day to day, and sending them to me keeps you accountable. Every 4 weeks, email your photos to:
Your photos stay private. I'll never share them or use them anywhere without your written permission.
Built by Cam keeps evolving, and you decide where it goes next. Tell me what you love, what could be better, and what you want me to create. I read every message and use it to improve the programs and build new ones.
Your feedback helps make Built by Cam better for everyone. Keep an eye on @builtbycam__ for new plans.
No. Every program includes a full-gym version and a home version that only needs a pair of adjustable dumbbells and your bodyweight.
Yes. Week 1 starts at a manageable level, and every exercise comes with a demo and form tips. The plan builds up gradually as you get fitter.
If your main goal is to lose body fat, pick Weight Loss. If you're already fairly lean and want to add size, pick Muscle Gain. If you want to get lean first and then build, the Total Transformation bundle covers both.
Straight after checkout you're taken to your program download. Save the PDF to your phone and bookmark the page. You'll also get a payment receipt by email. Lost your download? Email camcampbell2006@gmail.com with your receipt and I'll send it again.
Every 4 weeks, email your front, side and back photos to camcampbell2006@gmail.com with your name, program, week number, average weight and waist measurement. See how to take them. Your photos stay private unless you give permission to share them.
The programs are designed for healthy adults and start at a manageable level, but every body is different. Speak to your doctor before starting if you have any medical condition, injury or concern. You train at your own risk. Please read the full health disclaimer and assumption of risk before you begin.
No. The programs are a single payment and they're yours to keep, including future updates.
Coaching is launching soon with limited spaces. Join the waitlist on the plans page to be first in line.
Choose your program and do your first workout tonight. Twelve weeks from now you'll be glad you started.
Get my program